What is Relevance Optimization

Today, SEO alone is not enough if you want to be discoverable and found by the right people at the right time. What matters is relevance - showing up when your ideal audience is searching for answers, not just when anyone types in a random keyword. Our Relevance Optimization Services are designed to keep you ahead. It’s a complete framework to make sure your digital presence is aligned with your audience’s needs, intent, and expectations. We’ve built our services into four focus areas, each with specialized offerings you can explore.

Content & Search Visibility

Through our content and search visibility services, we make sure your audience finds you. We audit and refresh content, map it to search intent, build authority signals, and optimize for AI and voice search so your site gets discovered.

  • Content Relevance Optimization - Audit, refresh, and create content that matches real search intent.
  • Drupal SEO - Technical SEO fine-tuned for Drupal websites.
  • Off-page SEO - Build authority with quality links, mentions, and digital PR.
  • Answer Engine Optimization (AEO) - Show up in AI search, featured snippets, voice search and AI-powered answers.
  • Generative Engine Optimization (GEO) - Optimize for AI-driven discovery across search engines and generative platforms.

Experience & Conversions

Getting traffic is one thing. Turning it into revenue is another. We help turn visitors into engaged users and paying customers by optimizing your site for conversions, SEO, performance, and content governance.

  • Conversion SEO - Align traffic with conversion goals, from calls to leads to sales.
  • Performance Optimization - Faster load times, smoother navigation, happier users.
  • Governance Models - Build scalable workflows and publishing processes that keep content high-quality.

AI-Powered Optimization

AI is transforming content, and we help you use it strategically to boost marketing and SEO. We audit your processes, recommend the right tools, and create a roadmap for quick wins and long-term impact.

  • Drupal AI - Make Drupal smarter with AI by automating tasks, personalizing experiences, and finding optimization gaps.
  • AI Content Strategy & Roadmapping - Use AI insights to plan content that’s aligned with audience needs.
  • Generative + Embedded AI - Create, scale, and integrate AI-driven content and tools into your workflows.

Insights & Intelligence

Decisions should be based on data, not guesswork. Our Insights & Intelligence services help you understand your audience, track performance, and optimize digital experiences. 

  • Analytics & Reporting - Track what matters: visibility, engagement, conversions.
  • Audience Insights - Understand who your audience is and what they want.
  • Content & Engagement Intelligence - See which content performs and why, then use that to guide your next move.

Testimonial - Kelly Murphy

Specbee's work resulted in an increased SEO score and visits to the website. The project manager was understanding and communicated well with the development team, providing high value. The team delivered work on time and was responsive to our needs.
Kelly Murphy
Head of Marketing Operations, Ubicquia

INSIGHTS

LET'S DISCUSS YOUR IDEAS. 
WE'D LOVE TO HEAR FROM YOU.

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