Analytics & Reporting

It’s not just about installing tracking codes and handing you a nice dashboard. We design analytics setups that measure conversions, lead quality, and content engagement. What you get:

  • Custom dashboards (Google Analytics 4, Looker Studio, or your preferred BI tool)
  • Funnel and conversion tracking setup
  • Event and goal tracking (form fills, downloads, purchases, etc.)
  • Regular performance reports with plain-English insights

Audience Insights

It is important to understand who your visitors are for you to tailor better experiences. We help uncover patterns in demographics, geographies, devices, and content interactions so that you can make confident decisions. Also includes:

  • Segmenting audiences by intent (informational vs. transactional visitors)
  • Identifying your highest-value traffic sources
  • Mapping customer journeys across touchpoints

Content & Engagement Intelligence

Does your content resonate with your audience? We analyze which content holds attention, sparks conversions, and creates repeat visitors. That way, you can double down on the content that works and adjust what doesn’t. We’ll help you answer questions like:

  • Which pages drive conversions vs. which ones cause drop-offs?
  • How long do visitors stay engaged with high-value content?
  • Where does engagement fall off in your funnels?

Testimonial - Kelly Murphy

Specbee's work resulted in an increased SEO score and visits to the website. The project manager was understanding and communicated well with the development team, providing high value. The team delivered work on time and was responsive to our needs.
Kelly Murphy
Head of Marketing Operations, Ubicquia

INSIGHTS

LET'S DISCUSS YOUR IDEAS. 
WE'D LOVE TO HEAR FROM YOU.

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