When an aerospace engineer needs a heat-resistant adhesive for a critical application, they don’t just need a product; they need precise technical data, certifications, and a fast path to specification.

With a catalog of thousands of highly specialized formulations, Master Bond recognized that their digital experience needed to match the sophistication of their products. 

The goal was clear: transform a vast technical database into a fast, intuitive, and data-forward platform. They chose to rebuild with Drupal 10, prioritizing a user-centric design that speaks the language of engineers.

To execute this vision, they partnered with us for a comprehensive UX research and redesign initiative. By focusing on the “path to data”, we rebuilt the site’s architecture from the ground up.

The results were immediate: The new architecture drove a 64% increase in lead-intent user activity, proving that when technical users can find data faster, they take action sooner.

From complex choices to a home page that guides every decision.

Master Bond is a leading manufacturer of high-performance adhesives, sealants, coatings, and potting compounds. Their materials are precisely engineered for highly technical industries, including aerospace, electronics, medical devices, optics, and automotive. With a product catalog featuring thousands of formulations, Master Bond’s website plays a critical role in helping engineers identify the exact material to match their specific application requirements.

From digging through Products to discovering the right solution in seconds.

• Platform Modernization: The existing site, built on Drupal 7, was nearing end-of-life and posed long-term security and compatibility risks.
• Evidence-Based Research: Conducting proper user research required significant time and coordination, ensuring the redesign was driven by actual user data rather than assumptions.
• Balancing User Needs: With a diverse audience ranging from design engineers to procurement specialists, the site struggled to provide the right depth of technical data without overwhelming the user.
• Navigational Friction: The previous product filtering and navigation systems were cumbersome, making the discovery of specific technical formulations time-consuming for busy engineers.
• Performance Gaps: Significant performance limitations, particularly on mobile devices, hindered usability for users accessing data in the field or on the factory floor.
• Data Silos: Limited integration with internal databases and marketing analytics prevented a seamless flow of information between the website and Master Bond’s operational tools..

From time-consuming searches to results that feel curated.

Discovery & Strategy

• We kicked things off with a full audit of the legacy Drupal 7 site and mapped out a detailed migration roadmap.
• The team worked closely with stakeholders across product, marketing, and UX to align on goals.
• We restructured the site architecture to support intuitive navigation and faster access to high-value technical data.
• A reusable component system was proposed by the team to support flexible, dynamic content creation.

From dense product data to a layout that lets the user find specs fast.

UX Research & Design

Together with Master Bond, we set clear UX research goals:

• Understand user behavior across industries, geographies, and roles
• Identify key pain points in product discovery and technical content usage
• Validate design direction through continuous user feedback

Our design team ran usability tests on the existing Drupal 7 site and followed up with two rounds of interactive prototype testing in Figma (low to high fidelity).

• Participants were carefully recruited through Master Bond’s internal network and a third-party agency to ensure a broad and relevant sample.
• We translated the research findings into actionable insights that shaped the site’s information architecture, component structure, and content hierarchy.
• We designed responsive, modular layouts optimized to support complex datasheet content and technical storytelling.
• Special attention was given to simplifying user journeys, especially for engineers and B2B buyers looking for specific formulations.

From long paragraphs to crisp Product sections that surface the essentials.

Technology Implementation

• Drupal 10 Migration: Full migration of content, product data, and media with attention to taxonomy mapping and field integrity.
• Advanced Search and Filtering: Implemented faceted filtering with Solr for fast, intuitive product discovery.
• Performance Optimization: Included image compression, lazy loading, and code cleanup for faster mobile and desktop experiences.
• SEO Preservation & Integrity: Prioritized the protection of Master Bond’s search authority by carefully migrating all SEO settings, implementing structured metadata, and managing a comprehensive 301 redirect strategy to ensure a seamless transition for search engines.
• Operational Connectivity: Integrated the website with Master Bond’s internal databases to synchronize product data and streamline lead management. This ensures that technical specifications updated in the backend are reflected instantly on the site and that customer inquiries are routed directly into the internal workflow.

Accessibility Requirements

• We conducted WCAG-guided testing to ensure inclusivity and usability across user types.
• We focused on responsive breakpoints and clear content hierarchies during design and implementation.

(Based on Masterbond’s Google Analytics reports comparing data with the previous period and Lighthouse for performance/accessibility/SEO)

Since the revamp, the Master Bond website has seen a significant shift in both technical performance and user engagement:

• Optimized Performance: The overall website performance score increased from 65 to 98, reflecting the transition to a faster, more resilient architecture.
• High-Intent Traffic Growth:
  • 92.5% increase in overall active users.
  • 64% increase in active users on the Contact Us page, the primary touchpoint for lead generation.

The Newly Developed Product Selector

A major driver of this success was the newly developed Product Selector. This was far more than a UI update; it involved a massive technical effort to align Master Bond’s internal database structure with the website’s Drupal architecture. We successfully overcame multiple challenges to create a matching structure for product data, including the integration of complex third-party records. This precise record-matching process ensures that when an engineer filters for specific performance properties, they are viewing 100% accurate, synchronized technical data.

As the main call-to-action on the homepage, the Product Selector has transformed how users discover materials, resulting in 12,000+ event counts with over 5000 user visits within the tool itself.