‘What is SEO?’ - this is one of the most common questions asked by newcomers in online business. Even those, who are not so well acquainted with internet marketing, asks this question frequently. Well, SEO or Search Engine Optimization is the method of generating traffic from search engines; the process includes free, organic, editorial and natural results.
SEO not only helps in pushing the site to the top of search engine results, it also increases business leads which in turn results in higher revenue generation. It is a continuous process and should be maintained on a regular basis. SEO can be divided into two techniques: On Page SEO, Off Page SEO.
On page SEO is a really important part of SEO Optimization. This is where you construct your website pages and implement certain techniques to improve your search engine ranks as possible on search engine result pages(SERPs), as well your website will get more traffic’s.
On page SEO includes different factors like Keyword Research, URL Optimization, Meta Tags, Header Tags, Keyword Placement in Content, Image Optimization and more.
Keyword Research is the process of finding the actual search terms that people are entering into the search engines. Its helps in acquiring and maintaining the attention of your correct audience, as well. Effective Keyword Research gets more benefits such as engagement of correct audience, increase in customer conversion, increase SERPs Position, and more.
Website Url structure should be short and keyword rich; Dynamic URL's structure should be avoided. First, 3 to 5 words in a URL structure is more important as it contributes more weight to the website. Using keywords in a URL can be referred as one of the best practices. Proper structuring of URL with specific keywords will definitely give you a good page rank in search engines like Google and others.
Meta Tags is the most important factor of On Page SEO. It has four fundamental components: Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag.
While the Meta Title is used to describe or convey the contents of a page on to the search engines and users, Meta Description is a short description that tells the search engines and users about page concepts. Meta Robots is a tag that tells the search to follow a specific page in the website, and Meta Keywords describe the list of keywords and their relevance.
Header Tags are pieces of HTML Code that allow us to make certain keywords stand out on a web page. It tells the user what the page is about and also determine whether continue to read it or not. It also helps to improve search engine placement.
Content is the king! Professional Content Optimization focuses on using specific keywords in very specific places to send the strongest and high ranking for keyword target. Its encourage the website owners to get top SERPs Rankings. Keyword frequency, relevance, usefulness, and progression are some of the important things to consider under Content Optimization.
As a web development company, Specbee ensures effective and result-oriented SEO services. Team up with our vast experience in SEO and other development services; generate more web-traffic with your page rank going higher in search engines.