Did you know that English is the third most popular spoken language around the world, with Mandarin and Spanish in the first and second places respectively?! As more and more countries all around the world are getting familiar with the Internet, the need to internationalize your business increases for you to be able to generate higher revenues and get that competitive edge. Drupal 8 can help you achieve this easily by helping you translate all your content to multi-languages.
When I meet a person who speaks the same language as mine, there’s a certain comfort level that’s generated naturally. Likewise, when your website content is localized to a user, you are providing a more personalized experience and hence have more chances of customer engagement and thereby, an increased CTA and higher revenue generation. This way, you are building a better relationship with the user, increasing your brand loyalty and undoubtedly, brand awareness. Let’s say if a user wants to buy something from a website, he’d rather trust a website with his money that’s speaking his language than a language unknown to him.